Privacy Policy

Last Updated: February 2026

Introduction

Apex Sterling LLC, DBA "Apex Jiu Jitsu & MMA" ("we," "us," or "our"), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us via SMS/text messages.

Information We Collect

Information You Provide

We may collect personal information that you voluntarily provide, including:

  • Name, email address, phone number, and mailing address
  • Age, date of birth, and emergency contact information
  • Payment and billing information
  • Health information relevant to martial arts training (e.g., injuries, medical conditions)
  • Photos and videos taken during classes or events

Information Collected Automatically

When you visit our website, we may automatically collect device information, browser type, IP address, pages visited, and referring URLs through cookies and similar technologies.

How We Use Your Information

We use the information we collect to:

  • Provide and manage your membership and class enrollments
  • Process payments and send billing communications
  • Send appointment reminders, class schedule updates, and service notifications via SMS/text and email
  • Send promotional messages about classes, events, and offers (with your consent)
  • Improve our website, services, and customer experience
  • Comply with legal obligations and protect our rights

SMS/Text Messaging

Consent

By providing your phone number and opting in, you consent to receive SMS/text messages from us, including appointment reminders, class schedule updates, promotional messages, and service-related notifications.

Message Frequency

Message frequency varies based on your activity and preferences. You may receive multiple messages per week depending on your engagement with our services.

Costs

Standard message and data rates may apply. Check with your mobile carrier for details on your plan. We are not responsible for charges from your carrier.

Opt-Out

You can opt out of SMS/text messages at any time by:

  • Replying STOP to any text message
  • Contacting us by phone or email
  • Updating your preferences in your account settings

After opting out, you may receive a final confirmation message.

Help

For assistance with SMS/text messages, reply HELP to any text message or contact us using the information below.

Supported Carriers

Our SMS service is supported by all major U.S. carriers. Availability may vary by location.

Mobile Information Sharing

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Data Sharing and Disclosure

We do not sell your personal information. We may share your information with:

  • Service Providers: Third-party vendors who help us operate our business (e.g., payment processors, SMS platforms, email services)
  • Legal Requirements: When required by law, court order, or to protect our rights and safety
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

Data Security

We implement appropriate technical and organizational measures to protect your information, including encryption of data in transit, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure.

Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. You may request deletion of your data at any time, subject to legal retention requirements.

Your Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Delete your information
  • Opt out of certain data uses
  • Port your data to another service

To exercise these rights, contact us using the information below.

Children's Privacy

We collect information about minors only with parental or guardian consent for the purpose of class enrollment and safety. We do not knowingly collect personal information from children under 13 without verifiable parental consent.

California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what data is collected, request deletion, and opt out of data sales. Contact us to exercise these rights.

Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting the updated policy on our website and updating the "Last Updated" date above.

Contact Us

If you have questions about this Privacy Policy or our data practices:

Apex Jiu Jitsu & MMA
45714 Oakbrook Ct #160, Sterling Virginia 20166, Sterling VA 20166
Phone: (571) 556-5550
Website: SterlingBJJ.com

This Privacy Policy is compliant with A2P 10DLC registration requirements and applicable privacy laws including TCPA, GDPR, and CCPA.